End‑to‑end website redesign for a nonprofit: from accessibility research and user flows to UX writing that builds clarity, inclusion, and engagement.

Create packaging, newsletter, PDP, and marketing copy for a limited-time Ulta-exclusive collaboration, driving cohesive messaging across all touchpoints.

An end-to-end UX writing case study exploring how user research, microcopy, and iterative design shape a streamlined and accessible review experience.

Conducted a case study auditing and optimizing Excel ER’s “Common ER Treatments” page. Focused on improving clarity, accessibility, and comprehension for patients, while integrating geo-targeted keywords to demonstrate strategic, user-centered SEO and content design.

Conducted research and developed brand voice and tone, creating UX microcopy, user journey messaging, and long-form content across multiple touchpoints.

Created packaging, headlines, CTAs, and event copy for a seasonal fall product collection and influencer activation, developing the “Glow Potion Collection” name and aligning campaign messaging across in-store and digital channels.

Paid‑media engagement campaign: crafted journey‑based copy from ad through email to review, optimizing for conversions and brand voice continuity.

Crafted user-centered product page copy for multiple brands across retail websites. Focused on clarity, brand voice consistency, and microcopy that guides shoppers while meeting each platform’s unique requirements.